Branding (the process of brand development)
Brand design (visual & verbal brand systems)
Brand positioning (target market, competitor landscape, demographics)
Brand strategy (integrates all brand & business management disciplines)
Brand messaging/verbal branding (positioning statements, mission & vision statements, taglines, mottos, slogans)
Sub-brand development (subsidiary company, department, branch, store, school, team, club, practice, office)
Visual branding (logo development/design, logo systems, wordmarks, lettermarks, abstract marks, color palettes, typography/font selection, photographic style, website UI/UX)

Concept development
Theme development
Verbal style/tone/voice
Visual style
Editorial style
Typography
Color palette

Logo design (logo systems)
Collateral design
Email & social media templates
Signage
User interaction design

Advertising (print & digital, PPC, LSA)
B2B & B2C marketing
Business location strategy
Marketing communications
Community engagement
Competitor research & competitive analysis
Content strategy & development
Data analysis
Digital marketing
Earned media
Email marketing
Integrated marketing campaigns
Local SEO
Market positioning
Market research
Marketing analytics
Marketing strategy
Omni-channel marketing campaigns
Owned media
Print marketing
Search engine optimization (SEO)
Strategic planning (long & short range)
Traditional/analog marketing