design

I specialize in minimalist, text and photo centered graphic design for both print and digital projects. As a former communications director, I have experience in brand development and brand management. Designs represented here were produced while I managed and executed all aspects of the marketing and communications "department" for a large private school district in Johnson County, KS. Having to operate as a jack of all trades, I focused my design efforts on design basics such as readability, accessibility, sound typography, color theory, spacing, multi-context color matching, and multi-channel iteration. My design work included email marketing templates, website design, logo design, social graphic design, event display (e.g., banners) design, print collateral (office and event), print and digital flyers, and video overlays.

PRINT PUBLICATION

ANNUAL GIVING CAMPAIGN

Released in Spring 2020, I oversaw and created Heritage Christian Academy's first Annual Report for fiscal year 2018-2019 in its entirety. For this project, I worked with senior leadership, board members and the fundraising team to create the thematic concept — Seeds of Significance — for the publication and the year's major annual fundraising campaign. The campaign consisted of multi-channel appeals for Giving Tuesday, year-end giving, and the Annual Fundraising Event utilizing a wide range of media including: email, social media, video, online giving, digital marquee displays, print flyers, overhead slides, signage, event programs, event decor, and other branded event collateral.

Besides thematic development, I designed the logo, wrote the copy, coordinated the stats, took or procured all photography, designed the template, chose a color scheme, designed the custom icons and infographics, and incorporated all content into the publication.

All media were produced in Adobe CC (InDesign, Illustrator, Photoshop, Lightroom, and Premiere Pro). The reports were printed by J&J Printing and distributed at the school’s Annual Fundraising Event and by mail.

All rights to the assets are retained by Heritage Christian Academy. Work displayed here is solely for portfolio purposes and is not to be copied or distributed in any form without express written consent by HCA.

Photo credits: Steve Laughlin and Matt Stephens

DIGITAL / SOCIAL GRAPHICS