BACKGROUND
With a dozen years of leadership and management experience—across various industries, nonprofit and for-profit—and another five in front-line work, I've seen and learned a lot. From the seats of chief advisor, second chair, and chief executive, I've spent countless hours in board and leadership meetings, setting direction and assessing performance. I've led teams and team leaders in various disciplines and am accomplished in numerous marketing and creative disciplines myself.
Among the skills I've collected and sharpened over the years are strategy, assessment, planning, executive leadership, program leadership, brand development, competitive analysis, market research, digital marketing, creative direction, web design, graphic design, content strategy, copywriting, SEO, photography, and more.
This breadth and depth of experience gives me eyes that keenly observe business and organizational problems as well as opportunities and obstacles. It allows me to truly see the big picture matters of mission, vision, strategy, organizational health, and operational efficiency in light of the many roles, systems, and processes related to marketing and branding.
When you consult with me on your organization's marketing and branding strategy, you'll be working with someone who has been in all of the trenches you're likely to face. Having adapted to myriad contexts, from education to manufacturing to law and in a variety of corporate structures, my curiosity and critical faculties are well honed for complex organizational challenges.
Approach
From positioning to planning to promotion, I help clients leverage the power of a compelling brand by designing innovative solutions to complex marketing and branding challenges.
Process
My process begins with an interview with you to understand your target market (if applicable), objectives, needs, desires, and constraints. Following this, after assessing the scope of your desired work, I will prepare a bid quote for services and deliverables. Once we've agreed upon the scope of work and terms of service, we'll do a deeper dive into your business/organization's context and needs to formulate an overarching strategy and plan of action. Moving forward, I'll keep you apprised of my progress, soliciting your input and responding to any questions you may have along the way.
Pricing
For competitive reasons, I don't disclose my pricing online. That said, my pricing structure is transparent. Considering the expertise and expected time required to complete the work, I will quote projects on a lump sum basis and recurring or ongoing work on a fixed, monthly retainer basis. I have multiple retainer tiers based on the nature and amount of work involved. Specific terms will vary based on your needs.
SERVICES & Deliverables
The services and deliverables I offer include:
• Brand strategy & development
• Content strategy
• Creative direction
• Logo design (brand system design)
• Marketing consulting
• Strategic and long-term planning
• Content strategy
• Creative direction
• Logo design (brand system design)
• Marketing consulting
• Strategic and long-term planning
With experience working with individuals as well as nonprofit and for-profit organizations in a variety of industries, I'm adept at adapting to the needs of diverse clientele.
EXPERIENCE
Marketing & brand consulting; photography; graphic design
Self-employed (Kansas City, MO) • 2019–present
Digital marketing & brand management
Joseph, Hollander & Craft Attorneys at Law (Kansas City metro) • 2021–2025
Web design & marketing analytics
Summit Marketing (Lenexa, KS) • 2021
Heritage Christian Academy (Overland Park/Olathe, KS) • 2017–2020
Heritage Christian Academy (Overland Park/Olathe, KS) • 2017–2020
Marketing & communications management (education and events)
Heritage Christian Academy • 2017–2020
Nonprofit management & leadership
Harvest Church (Branson, MO) • 2014–2016
Bethel Church (North Platte, NE) • 2010–2012
Bethel Church (North Platte, NE) • 2010–2012
International sales & service
Pentair Water (Kansas City, KS) • 2012–2014
Public health education & advocacy
Community Partnership (Springfield, MO) • 2005–2006
How may I help you?
Thanks for reaching out! I'll be in touch soon!