Your fractional CMO
With more than a decade of marketing and communications management and leadership experience—across industries, in nonprofit organizations and for-profit businesses ranging in size from 10 to 70—I am eager to share my wealth of knowledge with you. And I'm just as eager to draw from my varied toolbox of marketing skills to help you leverage the power of a compelling brand.
As your fractional CMO (chief marketing officer), I offer your organization the targeted expertise and skills it needs to position, brand, and market itself in a way that stands out from the competition. Whether you're after increased market share or just a larger slice of your audience's attention span, I'm here to help you reach your goals—strategically, systematically, and sensibly.
Why consult?
1. Hiring a consultant saves you time and money.
Hiring a fractional CMO is an ideal choice for small-to-medium-sized businesses for which hiring a full-time, high-level marketer may not make economic sense. Plus, relying on a marketing subject matter expert (SME) for insight on marketing-related matters is far more efficient than you spending countless hours sifting through web content of varying quality or poring over an unwieldy data set.
2. Hiring a consultant helps keep you on target.
You want to make sure not only that you're getting stuff done, but also—and more importantly—that you're doing the right stuff in the first place and doing it in a manner that furthers your objectives. Hiring a fractional CMO helps you avoid time-consuming side quests that are ineffective and out of line from your strategic objectives.
3. Hiring a consultant provides unbiased insight.
Insider knowledge is pivotal to an organization's success. However, relying solely on such intel risks myopic decision making. Being comfortably nested among familiar people, processes, and systems makes it difficult to notice weaknesses that need shoring up and missing pieces that should be acquired.
A fractional CMO, or outside marketing consultant, offers a fresh, unbiased perspective on your organization. The fractional CMO's insights are strengthened by the observations and interactions they've had among a variety of organizations, as they find patterns and common practices that may inform yours.
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