Your fractional CMO
With more than a decade of marketing and communications management and leadership experience—across industries, in nonprofit organizations and for-profit businesses ranging in size from 10 to 70—I am eager to use my wealth of knowledge for your benefit. On that foundation of expertise, I'm eager to wield my diverse marketing skills to help you build a compelling brand and leverage its power to exceed your goals.
As your fractional CMO (chief marketing officer), I offer your organization the targeted expertise and skills it needs to position, brand, and market itself in a way that stands out from the competition. Whether you're after increased market share or just a larger slice of your audience's attention span, I'm here to help you achieve your objectives—strategically, systematically, and sensibly.
Why HIRE A FRACTIONAL CMO?
1. It saves you time and money.
Hiring a fractional CMO is an ideal choice for small-to-medium-sized businesses for which hiring a full-time, high-level marketer may not make economic sense. Plus, relying on a marketing subject matter expert (SME) for insight on marketing-related matters is far more efficient than you spending countless hours sifting through web content of varying quality or poring over an unwieldy data set.
Not only that, but having a fractional CMO in your corner can also help you avoid wasting money on ill-advised strategies, ill-conceived campaigns, and underperforming vendors. I can help you hold your internal and external marketing partners accountable for honest input, good-faith effort, and impactful results.
2. It helps keep you on target.
You want to make sure not only that you're getting stuff done, but also—and more importantly—that you're doing the right stuff in the first place and doing it in a manner that furthers your objectives. Hiring a fractional CMO helps you avoid time-consuming side quests that are ineffective and out of line from your strategic objectives.
3. It provides unbiased insight.
Insider knowledge is pivotal to an organization's success. However, relying solely on such intel risks biased, under-informed decision-making. Being comfortably nested among familiar people, processes, and systems makes it difficult to notice weaknesses that need shoring up and missing pieces that should be acquired.
A fractional CMO or outside marketing consultant offers a fresh, unbiased perspective on your organization. Moreover, the fractional CMO's insights are strengthened by the observations and interactions they've had among a variety of organizations, as they find patterns and common practices that may inform yours.
READY TO HIRE, OR WANT TO LEARN MORE?
My diverse experience and skill set reinforced by my curiosity and hunger for the extraordinary make me a strong candidate to serve as your fractional CMO. Review my background or reach out via the form below for a free, 30-minute consultation to see if I may be the right fit for your organization.
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